Job Description & Requirements
- Responsible for the execution of Home Appliance category
- Product management of Home Appliance products.
- Develop product roadmap strategy, sales and marketing activities in consensus with HQ
- Lead the execution of product strategy and develop new initiatives to win market share and achieve business targets
- Ensure successful new product launches and review the pillars supported by effective 360 plans (PR, media, social media & digital, forecast, events and CRM, sell-out tracking and the product display in the points-of-sale)
- Develop strong understanding of assigned product category by conducting market trend analysis.
- Plan and execute impactful and timely promotions to improve sell out.
- Manage gift redemption program by forecasting and procuring gifts and working closely with redemption center to ensure adequate inventory.
- Ensure accuracy in forecasting demand based on market trends and past sell out progress.
- Ensure accurate and obtain timely approval for sale programs.
- Manage advertising and promotion expense for Home Appliances.
- Build productive working relationship with all stakeholders (Trade Marketing, Demand Planner, Customer Service, and Finance team) to manage day to day operations smoothly and efficiently.
- Collaborate with Corporate Marketing to ensure all ATL & BTL collaterals, POSM, samples meant for the launch are well-prepared and delivered accordingly for maximum launch impact.
- Collaborate with trade-marketing to ensure in-store concepts and activities are well prepared and executed.
- Ensure visual merchandising are executed according with brand guidelines and that POSMs are developed in timely basis in conjunction with promotion.
- Any other Ad Hoc duties and reporting
Education Level and/or relevant experience(s):
- Minimum Bachelor’s Degree, preferably in Business Management / Marketing
- Minimum 3 years of Experience in product management/marketing/business
Other requirements:
- Ability to work independently and effectively in global and virtual teams
- Good communication, presentation and interpersonal skills
- Proficient in Microsoft Office (Excel, PowerPoint)
- Good proven track of Sales & Marketing