Public Relations Manager

The Public Relations Manager plays a central role in shaping and protecting the public image of BYD by 1826. This role is focused on securing brand visibility through media relations, strategic partnerships and community engagement efforts that align with the brand’s premium, lifestyle-forward positioning, while also proactively seeking out new partnership opportunities that align with BYD by 1826’s corporate identity and goals.

Key Responsibilities

Public Relations & Communications

· Develop and execute PR strategies to strengthen and enhance the brand’s visibility across automotive, lifestyle and business media platforms.

· Manage press releases, media statements and official communications across public platforms.

· Manage press engagement at events, launches, and other public touchpoints.

· Maintain a centralised structured database of media mentions.

Talent & Partnership Management

· Oversee media and influencer engagement for all key brand events, including car launches, showroom activations and roadshows.

· Review and respond to all inbound branding, PR and sponsorship opportunities.

· Identify and pro-actively pitch for branding partnerships and media features.

· Evaluate and shortlist partnership proposals from KOLs and external brands who align with the BYD by 1826 vision.

· Draft agreements and negotiate collaboration deliverables, pricing and exclusivity terms with selected brand partners.

· Liaise with internal departments to ensure brand consistency is cohesive across all touchpoints.

Community & CSR-Driven PR

· Identify and manage PR opportunities connected to local welfare, community engagement and environmental sustainability.

· Work with internal teams and external partners to support CSR activations that are in line with BYD by 1826’s branding.

· Pitch and secure media coverage around community events or collaborations with purpose-driven organizations.

Qualifications

· 2-4 years of relevant experience in PR, media handling or in CSR related fields.

· Diploma or Degree in Public Relations, Marketing, Communications or related field preferred.

· Excellent writing, communication and media pitching skills, and strong proficiency in both English and Chinese is a must.

· Strong team player & ability to work under pressure and tight timelines.

· Strong media network and track record of earned coverage.

· Resourceful, proactive and highly organized with strong communication & stakeholder management skills.

· Experienced & passion for managing proposals, community engagement or CSR-related events is necessary.