Sincere Fine Watches at Suntec City Mall represents over 70 years of horological excellence, establishing itself as Asia premier luxury watch specialist since its humble beginnings in 1954. Located prominently at units #01-352 to 360 on Level 1, this flagship store showcases an impressive portfolio of over 50 premier watch brands across 30 boutiques throughout Asia, making it Singapore premier destination for discerning timepiece collectors and luxury watch enthusiasts.
The store serves as an authorized retailer for the world most prestigious watch brands including OMEGA, Tudor, TAG Heuer, Chopard, ZENITH, Franck Muller, and Greubel Forsey, offering customers access to the finest mechanical masterpieces and luxury chronographs available in the market. Expert watch specialists guide customers through each brand legacy and heritage, providing personalized consultation to help select the perfect timepiece that matches individual style preferences and investment goals from their extensive collection of luxury models.
Operating as both a retail destination and horological expertise center, Sincere Fine Watches at Suntec City can be reached at 6337 5150 and provides comprehensive services from initial consultation through after-sales support. With strategic partnerships for mono-brand boutiques and their specialized Sincere Haute Horlogerie division catering to high-end collectors, this location represents the intersection of traditional Swiss craftsmanship and modern retail excellence, ensuring every customer discovers their perfect luxury timepiece in an environment of unparalleled expertise and service.
6337 5150
Suntec City
Operating Hours
Opening Soon
29m
Monday
10:30 am–9 pm
Tuesday
10:30 am–9 pm
Wednesday
10:30 am–9 pm
Thursday
10:30 am–9 pm
Friday
(Today)
10:30 am–9 pm
Saturday
10:30 am–9 pm
Sunday
10:30 am–9 pm
Menu information is not available at this time.
Photo Gallery
The exterior of Sincere Fine Watches, showcasing luxury timepieces and a welcoming interior.
Close-up of two Tudor watches, one with a red and blue bezel, the other with a black bezel.
Interior of a luxury watch store featuring display cases with watches and brand signage.
A Longines automatic watch displayed on a soft cushion with the Sincere Fine Watches logo visible.
Exterior view of Sincere Fine Watches, showcasing TAG Heuer and Franck Muller displays.
A luxury watch with a black strap and rose gold accents displayed in its box.
A person wearing a Tudor watch with a black dial and metal strap.
A display of several luxury watches on stands in a shop window.
A person's wrist wearing a black Tudor watch in front of a Tudor storefront.
Three Omega watches displayed in a wooden box, showcasing different dial colors.
Franck Muller watch store display featuring luxury watches in glass cases and seating.
The exterior of Sincere Fine Watches, showcasing luxury timepieces in display cases.
The exterior of Sincere Fine Watches, showcasing luxury timepieces and brands like Omega and IWC.
A display case showcasing several luxury watches with leather and metal straps.
A Breitling Navitimer watch with a black leather strap on a black pouch with the Sincere logo.
Interior view of a luxury watch store showcasing display cases with watches and brand signage.
The exterior of Sincere Fine Watches, a luxury watch retailer, with display cases visible inside.
A close-up shot of an Omega Speedmaster watch on a person's wrist.
An Omega watch displayed in its wooden presentation box with operating instructions.
The entrance of Sincere Fine Watches, showcasing luxury timepieces and brand displays.
A person's wrist wearing a Breitling Navitimer watch with a rose gold dial.
Exterior view of Sincere Fine Watches, showcasing luxury timepieces from brands like Omega and IWC.
The exterior of Sincere Fine Watches, showcasing luxury timepieces and brand displays.
Exterior view of Sincere Fine Watches, showcasing luxury timepieces and elegant interior.
Display of two Chopard Mille Miglia watches with a promotional image.
A close-up of a Franck Muller Vanguard watch with a unique rabbit design on the dial.
A well-lit interior of a luxury watch store with display cases showcasing timepieces.
Two Omega Speedmaster watches, one with a metal bracelet and one with a perforated leather strap.
Display cases filled with various luxury watches, with a large watch advertisement in the background.
Exterior view of Sincere Fine Watches, showcasing luxury timepieces from brands like Omega and IWC.
Display of two Chopard Mille Miglia watches with a promotional image.
The exterior of Sincere Fine Watches, showcasing luxury timepieces and brands like Omega and IWC.
A display of several luxury watches on stands in a shop window.
Exterior view of Sincere Fine Watches, showcasing luxury timepieces and elegant interior.
Exterior view of Sincere Fine Watches, showcasing TAG Heuer and Franck Muller displays.
A person's wrist wearing a Breitling Navitimer watch with a rose gold dial.
The exterior of Sincere Fine Watches, showcasing luxury timepieces in display cases.
Interior view of a luxury watch store showcasing display cases with watches and brand signage.
A display case showcasing several luxury watches with leather and metal straps.
A person wearing a Tudor watch with a black dial and metal strap.
A Breitling Navitimer watch with a black leather strap on a black pouch with the Sincere logo.
Franck Muller watch store display featuring luxury watches in glass cases and seating.
A close-up of a Franck Muller Vanguard watch with a unique rabbit design on the dial.
Interior of a luxury watch store featuring display cases with watches and brand signage.
A luxury watch with a black strap and rose gold accents displayed in its box.
An Omega watch displayed in its wooden presentation box with operating instructions.
A Longines automatic watch displayed on a soft cushion with the Sincere Fine Watches logo visible.
Two Omega Speedmaster watches, one with a metal bracelet and one with a perforated leather strap.
Close-up of two Tudor watches, one with a red and blue bezel, the other with a black bezel.
The exterior of Sincere Fine Watches, showcasing luxury timepieces and a welcoming interior.
Three Omega watches displayed in a wooden box, showcasing different dial colors.
A person's wrist wearing a black Tudor watch in front of a Tudor storefront.
The exterior of Sincere Fine Watches, a luxury watch retailer, with display cases visible inside.
The exterior of Sincere Fine Watches, showcasing luxury timepieces and brand displays.
A close-up shot of an Omega Speedmaster watch on a person's wrist.
Display cases filled with various luxury watches, with a large watch advertisement in the background.
The entrance of Sincere Fine Watches, showcasing luxury timepieces and brand displays.
Been a customer here for the last 5 years, bought a few watches from Christine Lai. She is always very friendly and helpful. Although I am not a big spender, she will still ensure excellent customer service and great attitude to ensure that I leave satisfied.
When my watch had issues while under warranty, she also helped me to send back for servicing.
Do look for her if you are interested in a new watch.
iqbal sanjiman
If u love watches and happen to be in Suntec City in Singapore, go visit Xavier at Sincere Fine Watches! I'll share something about him if u read till the end. I recently had an awesome experience at Sincere Fine Watches Suntec. Walked past the boutique many times before and browsed through their collection a few times. Never bought anything from them before. Went in with the intention of taking another look at the Seamaster and Speedy to decide on a suitable birthday gift...for me : ) Along came Xavier Tan, a knowledgeable and passionate manager from Sincere. Now, I did not have the intention to buy and I probably needed a couple more browsing sessions and googling reviews online before deciding on a suitable watchl. I am aware that visiting a watch shop can be dangerous for any watch enthusiast...LOL. But Xavier knew his stuff....he told me I needed something extra...something special which comes by once in a while. And it was not even on display. He came across honest and sincere. To cut a long story short, the team at Sincere was really hhhmmm... sincere abt getting you the right watch! We had a good conversation on watches and I am now a happy owner of a Breitling Chronomat B01 42! The ice blue dial chrono with a platinum bezel. I mentioned it's always dangerous visiting a watch shop but Xavier and his team...they were certainly sincere! Awesome service! Pay them a visit at Sincere Fine Watches Suntec. Good collection of watches and an even better team to serve you! Highly recommended! And one more thing, Xavier and I share the same birthday! Yes, on the exact day and month! Certainly added something special to the watch story : ) Thank u everyone at Sincere Suntec!
Mic
I will highly recommend Xavier Tan for anyone looking to buy a watch. A truly positive experience. Xavier went above and beyond to help me find the right watch that I asked for. Xavier demonstrated his professionalism and I appreciated his honesty and transparency about the watch's features and pricing. Importantly, he genuinely cared about helping me find the right watch, not just making a sale. As a regular customer, he will invite me for events organised by Sincere Fine Watches which I appreciated it. The last Zenith and Franck Muller events which I have attended were awesome! Good job Xavier and keep up the great work!
NZB Account
Big shout-out to Joey for making my watch buying experience such a joy. From the moment I walked in, she was friendly, patient, and really took the time to understand what I was after. No hard selling, just genuine advice and great product knowledge. She even remembered little details I mentioned and followed up after the purchase to check how I was enjoying the watch.
From FK
JL
Was referred to Christine by Omega when I enquired about corporate Omega constellation purchase and I completely agree with this recommendation - she is the most helpful and patient sales person I have come across and have been buying watches from her for the past 5 years. She is knowledgeable and offers good advice that fits your budget. I will high recommend anyone to look for Ms Christine Lai if you are looking to buy Sincere watches Suntec branch. 👍